Client: Håll Sverige Rent
Production: First Lady
My role: Animation

This is a campaign for the Keep Sweden Tidy Foundation.

The campaign message is to dump your trash in the bin instead of on the ground.

We see a couple of trash faces, and then I made them come alive with some stop motion animation and vfx.

Deliverables included a 20s and 5s TVC, Social Media videos, Outdoor Screen Ads and banner material.

The campaign was awarded the 2023 Silver and People’s Lovie Award in the category
‘Social Content Series & Campaigns Public Service & Activism 2023.